Privacy Notice
Registered name: Hard Pressed Threads Ltd
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Telephone
07960497938
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
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Names and contact details
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Addresses
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Purchase or account history
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Payment details (including card or bank information for transfers and direct debits)
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Information relating to loyalty programmes
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Website user information (including user journeys and cookie tracking)
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Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts and guarantees:
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Names and contact details
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Addresses
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Payment details (including card or bank information for transfers and direct debits)
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Purchase history
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Account information, including registration details
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Information used for security purposes
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Marketing preferences
We collect or use the following information for service updates or marketing purposes:
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Names and contact details
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Marketing preferences
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Location data
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Purchase or viewing history
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Website and app user journey information
We collect or use the following personal information for dealing with queries, complaints or claims:
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Names and contact details
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Address
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Payment details
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Account information
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Purchase or service history
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Customer or client accounts and records
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Financial transaction information
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
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Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
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Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
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Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
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Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
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Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
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Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
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Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
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Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
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Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
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Directly from you
How long we keep information
What we collect | How long we keep it | Why |
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Order & transaction records (name, address, order details) | 6 years | HMRC requires sole traders to keep business records for 5 years after the 31 January Self Assessment deadline - 6 years is the commonly used safer margin, especially if you file late |
Payment card details | Not held | Processed directly by your payment provider (Wix Payments/Stripe/PayPal) - state this explicitly in your notice |
Customer account data (Wix login accounts) | While active; delete/anonymise after ~2 years inactivity | No legal minimum, but best practice under data minimisation |
Delivery/shipping data passed to couriers | 12 months post-delivery | Covers delivery disputes/lost parcel claims, then no longer needed |
Marketing/newsletter emails | Until unsubscribe or consent withdrawn; review list every 1-2 years | Consent can go stale; ICO recommends periodically confirming people still want to hear from you |
Contact form / customer enquiries (incl. wholesale) | 12-24 months after resolution | No legal requirement, just how long you're likely to need it for reference |
Poll/survey responses (gift vs self) | Indefinite, if fully anonymous with no name/email attached | Anonymous aggregate data isn't personal data under GDPR, so retention rules don't apply - only if answers aren't linked to identifiable people |
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: hello@madebyalkemi.co.uk
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint